Driving Growth for a Confidential Auto Dealership in a Major Canadian City

Overview
A well-established auto dealership in one of Canada’s largest cities sought a strategic digital marketing solution to increase foot traffic, online engagement, and ultimately boost vehicle sales. Due to strict confidentiality agreements, we cannot disclose the dealership’s name or share direct links. However, the results speak for themselves.

Challenges

• Declining walk-in customers and online inquiries due to heightened competition.

• Limited online visibility in local search results, causing lost opportunities in a competitive market.

• Underutilized social media channels leading to low engagement with potential buyers.

My Strategy

1. Local SEO Optimization:

   • Comprehensive keyword research focusing on both generic automotive terms and geo-specific searches.

   • Creation of location-targeted landing pages and refinement of Google Business Profile.

   • Implementation of technical SEO fixes to improve site speed, mobile responsiveness, and overall user experience.

2. Paid Advertising Campaigns:

   • Launch of targeted Google Ads focusing on make/model and service-related keywords.

   • Facebook and Instagram campaigns aimed at new car models and special promotions to drive showroom visits.

   • Ongoing A/B testing of ad creatives and landing pages to optimize conversions and reduce cost-per-click.

3. Social Media and Content Marketing:

   • Regular posting of engaging content highlighting new vehicle arrivals, service promotions, and customer success stories.

   • Collaboration with local auto influencers to expand reach in the region.

   • Consistent engagement with community feedback to reinforce brand trust and authenticity.

Results (6-Month Period)

• 42% Increase in Organic Website Traffic: Monthly traffic rose from an average of 3,200 to 4,550 visitors.

• 35% Growth in Qualified Leads: Online form submissions and phone inquiries escalated from 180 to 243 per month on average.

• 24% Boost in Showroom Visits: Foot traffic spiked significantly, correlated with geo-targeted ad campaigns.

• 22% Decrease in Cost per Lead (CPL): Optimized ad targeting reduced wasted spend and improved overall ad efficiency.

Conclusion
By combining a robust SEO strategy with carefully managed paid advertising, targeted social media engagement, and compelling content, I helped this auto dealership rev up its online presence and accelerate real-world results—all without breaching client confidentiality.